AVICOPER chooses Ovotrack: first implementation in Latin America

AVICOPER, one of Argentina’s leading egg producers, has become the first company in Latin America to implement Ovotrack. Known for its strong focus on innovation, the family-owned business is always exploring new technologies and best practices. During international trips, Jorge Nazar, President of the company, and his daughter Paula Nazar, its CEO, regularly visit other egg-grading operations to learn from industry peers.

“That’s when we first heard about Ovotrack,” Paula Nazar explains. “My father visited an Ovotrack customer in Austria during a WEO conference. And when we got closer to making a decision, years later I traveled to the UK and visited two Ovotrack users. Seeing the system in a real-life environment and talking directly with other customers gave us the confidence to move forward. And so we did.

AVICOPER is using the complete Ovotrack Solution, from Receive all the way to Dispatch. The system is fully integrated with the company’s Moba Omnia grading machine and connected to their ERP platform, creating a seamless, real-time traceability flow across the entire production process. AVICOPER will soon take the next step by upgrading to the new web-based Ovotrack 4 platform, gaining even more flexibility, insight, and user-friendliness.

A rapidly growing egg industry in Argentina

AVICOPER’s decision comes at a time of significant growth and modernization within the Argentine egg industry. In 2024, the country counted around 57.7 million laying hens and produced approximately 17.4 billion eggs. Domestic consumption rose by about 11%, while exports grew by roughly 15%. Average egg consumption increased from 336 to around 363 eggs per person per year, an impressive 8% rise. This strong market expansion highlights the increasing importance of automation, data accuracy, and traceability for producers. A system like Ovotrack helps companies like AVICOPER scale efficiently while maintaining product quality and food safety.

An important milestone

The collaboration with AVICOPER marks a key milestone for Ovotrack, representing our first installation in Latin America. The fact that a forward-thinking company like AVICOPER has chosen Ovotrack reinforces the value of robust traceability and smart automation in a fast-growing and highly competitive industry.

Want to see how Ovotrack can benefit your business? Do not hesitate to contact us!